Active participation of women in fitness and sporting events to bolster demand for Sports Bra and Underwear; innovative product designs to boost prospects of market growth

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OVERVIEW

Sports Bra and Underwear Market is expected to reach USD 15,778.1 million by the end of 2026.

Bizlytik analysts forecast the global Sports Bra and Underwear market to grow at a CAGR of 5.6% during the forecast period, according to their latest market research report.

Sports bra and underwear are specially designed clothing ranges that are worn by women during intense fitness workouts and outdoor sports events. The sports bra and underwear offer comfort and support during such high impact exercises, enriching the overall customer experience. All sports bra and underwear are lightweight products with added abilities to absorb sweat to keep the body dry and circulate air.

The rising customer interest towards comfortable clothing during sporting events and increasing participation of women in fitness and sports activities are the influential primary factors that would bolster the prospects of market growth during the forecast period. The high spending power of women looking for a comfortable clothing experience during fitness events has spurred the purchase of sports bra and underwear, boosting the market growth. The rising number of women taking an active interest in sporting exercises in amateur as well as professional levels have also increased the sales of sports bra and underwear, which has also improved the prospects of market growth. The sports bra and underwear clothing materials are made to absorb sweat and keep the body fresh for long hours. As such, more and more customers are opting for the purchase of the specially designed bra and underwear products for sporting activities. The rapid evolution in designs and clothing material in the activewear industry would offer crucial manufacturers with new opportunities for product sales and business expansion over the forecast period.

Sports Bra and Sports Underwear Process are covered in the Type segment of the market scope. In contrast, the Distribution Channel segment is categorized into supermarkets, Online, and Others. The report covers the volume of the global market by Distribution Channel, with the volume expressed in Million Units. The Type segment is calculated in terms of volume and value.

The volume of the Supermarket segment by Distribution Channel is estimated to garner 201.4 Million Units by 2026, growing at a CAGR of 5.2% from 2020 to 2026. The need for women to verify the size and fit of activewear bra and underwear items would incite the growth of the segment. The establishment of several retail and branded stores with exclusive purchase discounts would further boost the segment growth in the coming years.

North America, Europe, Asia Pacific, South America, and Middle East & Africa are taken into consideration while arriving at the global volume and value figures. While North America is further categorized into the United States, Canada, and Mexico, Europe is split into the United Kingdom, Germany, France, Italy, Russia, and Rest of Europe. Asia-Pacific covers India, China, Japan, South Korea, and Rest of Asia Pacific in its scope. South America is bifurcated into Brazil, Argentina, and Rest of South America, with Middle East & Africa involving GCC Countries, Egypt, South Africa, and Rest of Middle East & Africa.

North America is a prominent region and holds a significant share in terms of overall value and volume. The high product demand owing to the extensive participation of women in aerobic and gym routines in the region would influence the consistent growth of the regional market during the forecast period. The establishment of retail stores that cater to the particular need of the local customers with freshly launched product stock would bolster the growth of the market in the region.

The Sports Bra and Underwear market is highly fragmented, with several global and regional companies competing with expansive manufacturing capabilities and extensive distribution networks. The launch of new products for continued sales and expansion in business capabilities through strategic partnerships are the primary business strategies of top players.

adidas AG is one of the most significant companies of the global Sports Bra and Underwear Market in terms of production volume, with Nike, Inc. and Hanesbrands Inc. among many other vendors to hold substantial market share by value and volume.