Sports Bra and Underwear Market By Type (Sports Bra and Sports Underwear), By Distribution Channel (Supermarket, Online, and Others), Industry Trends, Estimation & Forecast, 2022 -2030

Market Overview

Sports bra and underwear clothing items are specifically designed to be worn during fitness activities and outdoor sports sessions. The clothing material used in sports bra and underwear is selected, keeping in mind that it easily handles sweat and regulates air circulation to eliminate possible discomfort during workout sessions. These clothing items are also lightweight and designed to withstand high-impact wear and tear.

Market Dynamics

The increasing participation of women in fitness and sports activities and rising customer interest towards comfortable clothing during sporting events are the primary factors driving the market growth. The proliferation in the gym and aerobic exercises planned especially for women have led to an increasing demand for clothing that would impart a sense of comfort during workout sessions, which would propel the growth prospects of the market. The rise in outdoor sports wherein women have also started to take active interest has also influenced new demand for sports bra and underwear products. The increase in the number of women taking up fitness activities at non-professional and amateur levels would further incite consistent purchase of bra and underwear specially designed for sports routines. The need for women to feel comfortable and minimize risks of strain and injury to vital parts of the body would improve the rate of product adoption, furthering the market growth. However, the wide prevalence of low-cost, low-quality counterfeit items might hamper the market growth. The counterfeit items do not possess the same durability and flexibility of original products and are not comfortable to wear due to the use of sub-standard clothing material. Customers are easily attracted to such products owing to their broad availability and affordability. However, such products do not have a long service life. The rapid evolution in designs and clothing material in the activewear industry would provide lucrative opportunities for the market in the coming years. The high spending power of customers has spurred manufacturers to opt for innovative designs in their sports bra and underwear clothing collection, which would provide critical vendors with additional possibilities of product sales and business expansion over the forecast period.

Market Segmentation

The global Sports Bra and Underwear market is mainly classified based on Type and Distribution Channel. Type is further segmented into Sports Bra and Sports Underwear. By Distribution Channel, the market is divided into Supermarket, Online, and Others.

The Sports Bra segment by Type holds a considerable share in terms of overall value and volume owing to the piqued product interest among women starting to participate in physical sports and fitness workout routines. The sports bra are being designed in a way to shield the body from sudden muscle injuries, which would continue to bolster the segment growth prospects.

In terms of volume, the Supermarket segment by Distribution Channel is poised to garner 201.4 Million Units; growing at a CAGR of 5.2% during forecast period. The customers prefer to verify the fit and comfort level of sports bra and underwear before purchase, which would invariably boost the possibilities of segment growth in the coming years.

Regional Analysis

Based on geography, the global Sports Bra and Underwear market is divided into North America, Europe, Asia-Pacific, South America, and Middle East & Africa. North America is further divided in the U.S., Canada, and Mexico, whereas Europe consists of the UK, Germany, France, Italy, Russia, and Rest of Europe. Asia-Pacific is segmented into India, China, Japan, South Korea, and Rest of Asia-Pacific. The South America region includes Brazil, Argentina, and the Rest of South America. At the same time, the Middle East & Africa is categorized into GCC Countries, Egypt, South Africa, and Rest of Middle East & Africa.

North America is a leading region with a substantial market share in terms of overall volume and value. The comprehensive establishment of branded retail outlets catering to the needs of customers in demand-rich areas of the region is a primary factor that would provide impetus to the growth of the regional market. The easy accessibility to newly launched products with exclusive purchasing discounts would further boost the regional market growth.
 
Competitive landscape

The Sports Bra and Underwear market is highly fragmented, with several global and regional companies competing with expansive manufacturing capabilities and extensive distribution networks. The abilities of local companies to cater to the product demands of customers even at remote locations further intensifies the market competitiveness.

Key players operating in the Sports Bra and Underwear industry include Under Armour, Inc., adidas AG, Nike, Inc., Decathlon S.A., New Balance, Inc., Lululemon Athletica Inc, V.F. Corporation, Amer Sports Oyj, Asics Corporation, Enell, Inc., Hanesbrands Inc., The Gap, Inc., Triumph International, Pentland Group plc, Puma SE, and Victoria’s Secret.

The launch of new products for continued sales and expansion in business capabilities through strategic partnerships are the primarily followed business strategies of top players looking to capture substantial market share over the forecast period.

Sports Bra and Underwear Market Key Segments:

By Type
• Sports Bra
• Sports Underwear

By Distribution Channel
• Supermarket
• Online
• Others

Key Global Sports Bra and Underwear Industry Players
• Under Armour, Inc.
• adidas AG
• Nike, Inc.
• Decathlon S.A.
• New Balance, Inc.
• Lululemon Athletica Inc
• V.F. Corporation
• Amer Sports Oyj
• Asics Corporation
• Enell, Inc.
• Hanesbrands Inc.
• The Gap, Inc.
• Triumph International
• Pentland Group plc
• Puma SE
• Victoria’s Secret

Table of Content

1. Market Introduction
1.1. Executive Summary
1.2. Market Definition
1.3. Market Scope

2. Research Methodology
2.1. Primary Research
2.2. Research Methodology
2.3. Assumptions & Exclusions
2.4. Secondary data sources

3. Sports Bra and Underwear Market Overview
3.1. Report Segmentation & Scope
3.2. Key Market Trend
3.3. Drivers
3.3.1. Increasing participation of women in fitness and sports activities
3.3.2. Rising customer interest towards comfortable clothing during sporting events
3.4. Restraints
3.4.1. Wide prevalence of low-cost, low-quality counterfeit items
3.5. Opportunity
3.5.1. Rapid evolution in designs and clothing material in the activewear industry
3.6. Porter’s Five Forces Analysis
3.6.1. Porter’s Five Forces Analysis
3.7. Market Share Analysis

4. Type Overview
4.1. Introduction
4.1.1. Market Size & Forecast
4.2. Sports Bra
4.2.1. Market Size & Forecast
4.3. Sports Underwear
4.3.1. Market Size & Forecast

5. Distribution Channel Overview
5.1. Introduction
5.1.1. Market Size & Forecast
5.2. Supermarket
5.2.1. Market Size & Forecast
5.3. Online
5.3.1. Market Size & Forecast
5.4. Others
5.4.1. Market Size & Forecast

6. Sports Bra and Underwear Market Regional Overview
6.1. Introduction
6.1.1. Market Size & Forecast
6.2. North America Sports Bra and Underwear Market
6.2.1. North America Market Size & Forecast, By Country
6.2.2. North America Market Size & Forecast, By Type
6.2.3. North America Market Size & Forecast, By Distribution Channel
6.2.4. U.S.
6.2.4.1. Market Size and Forecast
6.2.5. Canada
6.2.5.1. Market Size and Forecast
6.2.6. Mexico
6.2.6.1. Market Size and Forecast
6.3. Europe Sports Bra and Underwear Market
6.3.1. Europe Market Size & Forecast, By Country
6.3.2. Europe Market Size & Forecast, By Type
6.3.3. Europe Market Size & Forecast, By Distribution Channel
6.3.4. Germany
6.3.4.1. Market Size and Forecast
6.3.5. France
6.3.5.1. Market Size and Forecast
6.3.6. UK
6.3.6.1. Market Size and Forecast
6.3.7. Italy
6.3.7.1. Market Size and Forecast
6.3.8. Russia
6.3.8.1. Market Size and Forecast
6.3.9. Rest of Europe
6.3.9.1. Market Size and Forecast
6.4. Asia-Pacific Sports Bra and Underwear Market
6.4.1. Asia-Pacific Market Size & Forecast, By Country
6.4.2. Asia-Pacific Market Size & Forecast, By Type
6.4.3. Asia-Pacific Market Size & Forecast, By Distribution Channel
6.4.4. Japan
6.4.4.1. Market Size and Forecast
6.4.5. China
6.4.5.1. Market Size and Forecast
6.4.6. Australia
6.4.6.1. Market Size and Forecast
6.4.7. India
6.4.7.1. Market Size and Forecast
6.4.8. South Korea
6.4.8.1. Market Size and Forecast
6.4.9. Rest of Asia-Pacific
6.4.9.1. Market Size and Forecast
6.5. South America Sports Bra and Underwear Market
6.5.1. South America Market Size & Forecast, By Country
6.5.2. South America Market Size & Forecast, By Type
6.5.3. South America Market Size & Forecast, By Distribution Channel
6.5.4. Brazil
6.5.4.1. Market Size and Forecast
6.5.5. Argentina
6.5.5.1. Market Size and Forecast
6.5.6. Rest of South America
6.5.6.1. Market Size and Forecast
6.6. Middle East & Africa Sports Bra and Underwear Market
6.6.1. Middle East & Africa Market Size & Forecast, By Country
6.6.2. Middle East & Africa Market Size & Forecast, By Type
6.6.3. Middle East & Africa Market Size & Forecast, By Distribution Channel
6.6.4. GCC Countries
6.6.4.1. Market Size and Forecast
6.6.5. Egypt
6.6.5.1. Market Size and Forecast
6.6.6. South Africa
6.6.6.1. Market Size and Forecast
6.6.7. Rest of Middle East & Africa
6.6.7.1. Market Size and Forecast

7. Company Profile
7.1. Under Armour, Inc.
7.1.1. Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
7.1.2. Under Armour, Inc. Product Category, Application, and Specification
7.1.3. Under Armour, Inc. Financial Performance (2015-2019)
7.1.4. Main Business/Business Overview
7.2. adidas AG
7.3. Nike, Inc.
7.4. Decathlon S.A.
7.5. New Balance, Inc.
7.6. Lululemon Athletica Inc
7.7. V.F. Corporation
7.8. Amer Sports Oyj
7.9. Asics Corporation
7.10. Enell, Inc.
7.11. Hanesbrands Inc.
7.12. The Gap, Inc.
7.13. Triumph International
7.14. Pentland Group plc
7.15. Puma SE
7.16. Victoria’s Secret