Business Intelligence Market By Technology (Cloud, Mobile, and Others), By Application (Operations Optimization, Sales & Marketing, Supply Chain Management, Workforce Deployment, and Others), By End User (BFSI, Government, Healthcare, IT & Telecom, Manufacturing, Media & Entertainment, and Others), Industry Trends, Estimation & Forecast, 2023-2030

Market Overview

Business intelligence uses tools and technologies to integrate data-driven analytics and insights into decision-making procedures, such that better management ideas are brought forward. The consistent use of advanced software and computing assessment tools that can present relevant information into actionable intel form an integral part of all business intelligence solutions.

Market Dynamics

The rising adoption and integration of cloud analytics and increasing need to incorporate data-driven statistics into executive decisions are the primary factors driving the market growth. The need for optimization of resources to achieve maximum productivity from limited resources has become a crucial part of sustainability for many organizations, prompting them to adopt business intelligence tools for better results. The continued demand for achieving enterprise goals and objectives to remain competitive in an ever-evolving market scenario would propel the growth prospects of the market during the forecast period. However, the high costs of solution licensing & incorporation might hamper the market growth. The necessary infrastructure and facilities needed to adopt high-end computing technologies would require significant initial investments and expenditure into the procurement of essential items. The additional spending in resource training and interpretation of insights into pragmatic solutions would also have to be borne by the customers, which might hinder the growth prospects of the market. The rapid product integration among SMEs in emerging areas would provide lucrative opportunities for the market in the coming years. The rising need to expand revenue streams and business opportunities among small- and medium-scale enterprises to remain profitable would influence the higher adoption of business intelligence tools, which would create ample possibilities of business growth for the key players over the forecast period.
 
Market Segmentation

The global Business Intelligence market is mainly classified based on Technology, Application, and End User. Technology is further segmented into Cloud, Mobile, and Others. By Application, the market is divided into Operations Optimization, Sales & Marketing, Supply Chain Management, Workforce Deployment, and Others. By End User, the market is further divided into BFSI, Government, Healthcare, IT & Telecom, Manufacturing, Media & Entertainment, and Others.

The Cloud segment by Technology is poised to gain significant growth during the forecast period owing to the increasing adoption of remotely-based intelligence tools across all verticals of business organizations for scalable insights into profitable ventures. The added feature of accessibility from anywhere in the globe would ensure continued segment growth in the coming years.

In terms of end-users, the BFSI and Healthcare sectors would witness substantial growth owing to the rising product adoption among organizations looking for optimization of business processes for higher productivity. The incentive of completing tasks well ahead of the stipulated timeline would further bolster the prospects of segment growth.

Regional Analysis

Based on geography, the global Business Intelligence market is divided into North America, Europe, Asia-Pacific, South America, and Middle East & Africa. North America is further divided in the U.S., Canada, and Mexico, whereas Europe consists of the UK, Germany, France, Italy, Russia, and Rest of Europe. Asia-Pacific is segmented into India, China, Japan, South Korea, and Rest of Asia-Pacific. The South America region includes Brazil, Argentina, and the Rest of South America, while the Middle East & Africa is categorized into GCC Countries, Egypt, South Africa, and Rest of Middle East & Africa.

Europe remains a lucrative region for the market. It would hold a considerable share in terms of overall market value owing to the higher rate of product installations among regional businesses and eagerness among enterprises to rely on data-driven insights during relevant company resolutions.

Competitive landscape

The Business Intelligence market is moderately fragmented, with several global and regional players working within their expansive capabilities to implement intelligence tools within an organization’s stipulated budget in a quick time.

Key players operating in the Business Intelligence industry include Domo, Inc., Google LLC, IBM Corporation, Informatica LLC, Microsoft Corporation, Oracle Corporation, Pentaho Corporation, Qlik Technologies Inc., SAP SE, SAS Institute, Inc., SiSense, Inc., Tableau Software, Inc., TIBCO Software Inc., Yellowfin International Pty Ltd, and Zoho Corporation.

The expansion in business opportunities through strategic collaborations and extensive software development for the launch of advanced solutions are the primarily followed business strategies of the key players looking to capture substantial market share.

Covid-19 Analysis

The continued restrictions on travel and shift in enterprise perception towards remotely working facilities would significantly bolster the need and demand for Business Intelligence tools. The unprecedented situation put forward by the pandemic have derailed well-prepared business expansion plans, and organizations would have to return to the initial stages of planning keeping in mind the impact of the virus on every possible business transaction. As such, the business intelligence software and technologies would be essential additions to the decision-making capabilities of an organization for strategizing business plans in a post-COVID market scenario. While large-scale enterprises have enough financial strength to weather out the storm, several small- and mid-scale organizations might incline towards data analytics and strategic insights for a positive transformation of business ventures.

The imminent need for businesses to operate with limited resources yet sustain operations for the near future would encourage the incorporation of business intelligence tools and software for further profitable decisions.

Business Intelligence Market Key Segments

By Technology
• Cloud
• Mobile
• Others

By Application
• Operations Optimization
• Sales & Marketing
• Supply Chain Management
• Workforce Deployment
• Others
 
By End-User
• BFSI
• Government
• Healthcare
• IT & Telecom
• Manufacturing
• Media & Entertainment
• Others

Key Global Business Intelligence Industry Players

• Domo, Inc.
• Google LLC
• IBM Corporation
• Informatica LLC
• Microsoft Corporation
• Oracle Corporation
• Pentaho Corporation
• Qlik Technologies Inc.
• SAP SE
• SAS Institute, Inc.
• SiSense, Inc.
• Tableau Software, Inc.
• TIBCO Software Inc.
• Yellowfin International Pty Ltd
• Zoho Corporation

Table of Content

1. Market Introduction
1.1. Executive Summary
1.2. Market Definition
1.3. Market Scope

2. Research Methodology
2.1. Primary Research
2.2. Research Methodology
2.3. Assumptions & Exclusions
2.4. Secondary data sources

3. Business Intelligence Market Overview
3.1. Report Segmentation & Scope
3.2. Key Market Trend
3.3. Drivers
3.3.1. Rising adoption and integration of cloud analytics
3.3.2. Increasing need to incorporate data-driven statistics into executive decisions
3.4. Restraints
3.4.1. High costs of solution licensing & incorporation
3.5. Opportunity
3.5.1. Rapid product integration among SMEs in emerging areas
3.6. Porter’s Five Forces Analysis
3.6.1. Porter’s Five Forces Analysis
3.7. Market Share Analysis

4. Technology Overview
4.1. Introduction
4.1.1. Market Size & Forecast
4.2. Cloud
4.2.1. Market Size & Forecast
4.3. Mobile
4.3.1. Market Size & Forecast
4.4. Others
4.4.1. Market Size & Forecast

5. Application Overview
5.1. Introduction
5.1.1. Market Size & Forecast
5.2. Operations Optimization
5.2.1. Market Size & Forecast
5.3. Sales & Marketing
5.3.1. Market Size & Forecast
5.4. Supply Chain Management
5.4.1. Market Size & Forecast
5.5. Workforce Deployment
5.5.1. Market Size & Forecast
5.6. Others
5.6.1. Market Size & Forecast

6. End-User Overview
6.1. Introduction
6.1.1. Market Size & Forecast
6.2. BFSI
6.2.1. Market Size & Forecast
6.3. Government
6.3.1. Market Size & Forecast
6.4. Healthcare
6.4.1. Market Size & Forecast
6.5. IT & Telecom
6.5.1. Market Size & Forecast
6.6. Manufacturing
6.6.1. Market Size & Forecast
6.7. Media & Entertainment
6.7.1. Market Size & Forecast
6.8. Others
6.8.1. Market Size & Forecast

7. Business Intelligence Market Regional Overview
7.1. Introduction
7.1.1. Market Size & Forecast
7.2. North America Business Intelligence Market
7.2.1. North America Market Size & Forecast, By Country
7.2.2. North America Market Size & Forecast, By Technology
7.2.3. North America Market Size & Forecast, By Application
7.2.4. North America Market Size & Forecast, By End User
7.2.5. U.S.
7.2.5.1. Market Size and Forecast
7.2.6. Canada
7.2.6.1. Market Size and Forecast
7.2.7. Mexico
7.2.7.1. Market Size and Forecast
7.3. Europe Business Intelligence Market
7.3.1. Europe Market Size & Forecast, By Country
7.3.2. Europe Market Size & Forecast, By Technology
7.3.3. Europe Market Size & Forecast, By Application
7.3.4. Europe Market Size & Forecast, By End User
7.3.5. Germany
7.3.5.1. Market Size and Forecast
7.3.6. France
7.3.6.1. Market Size and Forecast
7.3.7. UK
7.3.7.1. Market Size and Forecast
7.3.8. Italy
7.3.8.1. Market Size and Forecast
7.3.9. Russia
7.3.9.1. Market Size and Forecast
7.3.10. Rest of Europe
7.3.10.1. Market Size and Forecast
7.4. Asia-Pacific Business Intelligence Market
7.4.1. Asia-Pacific Market Size & Forecast, By Country
7.4.2. Asia-Pacific Market Size & Forecast, By Technology
7.4.3. Asia-Pacific Market Size & Forecast, By Application
7.4.4. Asia-Pacific Market Size & Forecast, By End User
7.4.5. Japan
7.4.5.1. Market Size and Forecast
7.4.6. China
7.4.6.1. Market Size and Forecast
7.4.7. Australia
7.4.7.1. Market Size and Forecast
7.4.8. India
7.4.8.1. Market Size and Forecast
7.4.9. South Korea
7.4.9.1. Market Size and Forecast
7.4.10. Rest of Asia-Pacific
7.4.10.1. Market Size and Forecast
7.5. South America Business Intelligence Market
7.5.1. South America Market Size & Forecast, By Country
7.5.2. South America Market Size & Forecast, By Technology
7.5.3. South America Market Size & Forecast, By Application
7.5.4. South America Market Size & Forecast, By End User
7.5.5. Brazil
7.5.5.1. Market Size and Forecast
7.5.6. Argentina
7.5.6.1. Market Size and Forecast
7.5.7. Rest of South America
7.5.7.1. Market Size and Forecast
7.6. Middle East & Africa Business Intelligence Market
7.6.1. Middle East & Africa Market Size & Forecast, By Country
7.6.2. Middle East & Africa Market Size & Forecast, By Technology
7.6.3. Middle East & Africa Market Size & Forecast, By Application
7.6.4. Middle East & Africa Market Size & Forecast, By End User
7.6.5. GCC Countries
7.6.5.1. Market Size and Forecast
7.6.6. Egypt
7.6.6.1. Market Size and Forecast
7.6.7. South Africa
7.6.7.1. Market Size and Forecast
7.6.8. Rest of Middle East & Africa
7.6.8.1. Market Size and Forecast

8. Company Profile
8.1. Domo, Inc.
8.1.1. Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
8.1.2. Domo, Inc. Product Category, Application, and Specification
8.1.3. Domo, Inc. Financial Performance (2015-2019)
8.1.4. Main Business/Business Overview
8.2. Google LLC
8.3. IBM Corporation
8.4. Informatica LLC
8.5. Microsoft Corporation
8.6. Oracle Corporation
8.7. Pentaho Corporation
8.8. Qlik Technologies Inc.
8.9. SAP SE
8.10. SAS Institute, Inc.
8.11. SiSense, Inc.
8.12. Tableau Software, Inc.
8.13. TIBCO Software Inc.
8.14. Yellowfin International Pty Ltd
8.15. Zoho Corporation